INSTRUCTOR
Ryan Paulson
CHALLENGE
Create a global PR-able moment that makes Heinz the irresistible brand of choice to stop, rest and recharge amidst universal gaming moments that your audience shares; whether that’s mid-game, stream or view.
RECOGNITION🏆
Graphis New Talent, Silver
IDEA
It’s hard to get a gamer to hit pause, especially when they’re in the zone. One of the most effective ways to get a gamer to hit pause and take a break is to bring the game away from the screen. So, we’ll launch our very own Heinz Blaster, a squirt-gun built specifically to blast people with Heinz condiments. And then we'll host an epic, paintball-like tournament on National Ketchup Day where people can use the Blaster and shoot condiments at each other in real life.
THE BATTLE
We’ll bring the game away from the screen by hosting a global event for gamers to go head-tohead in an insane battle with their favorite Heinz condiments.
The ultimate tool for the ultimate battle. With the ability to attach any Heinz sauce bottle, you’ll be able to take your pick at a variety of Heinz products to blast at your friends.
THE BLASTER
Leading up to our Blaster Battle, we'll promote the Heinz Blaster on social media, and promote the Blaster Battle, giving gamers from all over the world a chance to meet-up, play, and connect with each other.
THE LAUNCH
