CLIENT
Bumble
PARTNER
Hongrae Kim
INSTRUCTOR
Gio Serrano
BACKGROUND
Bumble is turning double digits in 2024. So, to celebrate their 10th anniversary, they’re talking to the people who have been on the app since day one.
IDEA
10 Year Singles — A “thank you” campaign by Bumble to thank their most loyal users for staying single on Bumble for 10 years (even if they didn’t want to).
