CLIENT
Kraft Mac & Cheese
PARTNER
Hongrae Kim
INSTRUCTOR
Gio Serrano
BACKGROUND
92% of online daters say the wrong pick-up line could make them swipe left. But 77% of are more likely to swipe right on cheesy pick-up lines.
IDEA
Introducing Kraft Mac & Cheese’s Cheesy Pick-up Lines — a campaign to help the unlucky in love, in OOH posters, a downloadable AI keyboard, bar napkins, even the Kraft Mac & Cheese box itself. Anywhere a cheesy pickup line can save the date, Kraft Mac & Cheese is there.
