BACKGROUND
Impossible is a company that develops plant-based substitutes for meat products. The company's stated aim is to give people the taste and nutritional benefits of meat without the negative health and environmental impacts associated with livestock products.
THE BRIEF
GET: Diners who can’t seem to let go of their love of meat
TO: Give Impossible meat a try
BY: Creating a memorable ad campaign that can trigger curiosity around the brand
SOLUTION
There are changes in life that are more difficult to adjust to than switching to plant based meat. To inspire people to make the switch and learn more about impossible foods, these scenarios show how change is a good thing, and this change really isn’t that difficult to accomplish.
