CLIENT
FDA / The Real Cost

COPYWRITER
Will Thorpe

CHALLENGE
Increase awareness about the addiction risks of vaping among teens through an influencer-led campaign.

IDEA
We’ll launch an influencer-led campaign that grabs the attention of teen gamers and their love of retro tech to teach them about the effects of nicotine addiction.

With the constant cravings, breaks and complications, nothing is as disruptive as a vaping addiction.

The problem is, many teens aren't aware of how truly disruptive vaping can be to those in their lives.

For the 75% of Gen Z that plays video games,
few things are worse than letting their team down.

With the constant cravings, breaks and complications, nothing is as disruptive as a vaping addiction.

The problem is, many teens aren't aware of how truly disruptive vaping can be to those in their lives.

For the 75% of Gen Z that plays video games, few things are worse than letting their team down.

Mob Lingo

Wildaid

For the 75% of Gen Z that plays video games,
few things are worse than letting their team down.