CHALLENGE
Bring a nostalgic brand back from the dead by building a social-first campaign that emphasizes the roots of the brand’s story, but also modernizes it to appeal to the modern day consumer. Then, find out how the brand will incorporate AI as a tool or for fun.
IDEA
Introducing CLUB Penguin: the childhood island you remember, all grown up for a night out. Iconic locations like the Nightclub, Iceberg and Dojo become real-life party spaces, while AI-powered cameras transform guests into their very own penguin avatars.
