CHALLENGE
Alzheimer’s Disease is a brain disorder that destroys memory and other important mental functions, and is much more treatable if caught at an earlier stage, before irreparable brain damage has occured.
INSIGHT
One way to test someone for early signs of Alzheimer’s is the Common Object Memory Test, which evaluates a person’s ability to remember and recognize common objects after short period of time.
CONCEPT
We’ll launch a campaign that spreads awareness for Alzheimer’s and catches the attention of commuters by conducting the Common object Memory test in the entrances and exits of NYC subway stations.
AT SUBWAY ENTRANCES,
the prompt on the turnstiles will tell the person to remember three simple objects throughout their commute.
AT SUBWAY EXITS,
the viewer will be reminded of the previous task and receive more information test and the signs for Alzheimer’s Disease.
