INSTRUCTOR
Dirk Kammerzell
RECOGNITION🏆
Graphis New Talent, Silver
INSIGHT
Oreo’s iconic black and white sandwich is more than just a cookie. For people who grew up with it, it’s a symbol of childhood joy burned into memory. Its bold black-and-white form is instantly recognizable, carrying with it decades of familiarity, nostalgia, and emotional comfort.
IDEA
Create a home goods collection that stacks in black and white layers, just like an Oreo, making anything stacked in black and white reminiscent of the brand.
STORE MOCKUP
SOCIAL CHALLENGE
#StuflikeOreo
With Stuf, we’re changing what it means to be an Oreo.
We’ll challenge users to find this layered black and white combo in their daily lives. Whether it’s rolled up socks in a sock drawer, or the order of people’s shirts waiting on line, anything can be an Oreo.
