Oreo is a sandwich cookie brand that has been around for over 100 years. This new extension of the brand, Stuf, uses Oreo’s iconic black and white layers to inspire a new and unexpected offering, a home goods collection that stacks like an Oreo.
INSTRUCTOR
Dirk Kammerzell
RECOGNITION🏆
Graphis New Talent, Silver
STORE MOCKUP
SOCIAL CHALLENGE
#StuflikeOreo
With Stuf, we’re changing what it means to be an Oreo.
We’ll challenge users to find this layered black and white combo in their daily lives. Whether it’s rolled up socks in a sock drawer, or the order of people’s shirts waiting on line, anything can be an Oreo.
