CLIENT
Wildaid
INSTRUCTORS
Jay Marsen
Lex Beltrone
BACKGROUND
People don’t believe that individual action will make an impact and often don’t know what to do to prevent climate change.
IDEA
An over-the-top congratulations to recognize all the things people do to help the environment, even when they don’t mean to.
The original concept:
Where it landed:
While the work that actually went out looks a little different from the original idea.… (give the client what they want!)
This concept helped launch a real ad campaign in collaboration with Wildaid and The James Beard Foundation: Celebrating small acts by ordinary people to reduce food waste as part of WildAid's new initiative “The Environment Excuse.”
The ads were displayed in 50 locations across New York City and in other major cities across the country, and the campaign was featured in press releases and social media campaigns to launch this epic collaboration.
More info here:
https://www.theenvironmentexcuse.org/foodwaste/
https://www.jamesbeard.org/blog/jbf-wildaid-sva-food-waste-campaign#
